Marketing Basis - Continued
CHOOSE YOUR DESIGNER
Things to consider when choosing a graphic designer:
A) Experience – A seasoned graphic designer with a diverse design history, is likely to have worked for a variety of clients and be more proficient, diciplined and efficient.
B) Value – Take time to research what a professional designer cost and determine a realistic budget. Understand the true value of the services. Selecting the designer with the lowest hourly rate is not always going to benefit your business. Less-experienced graphic designers charge lower rates, some tend to work slower and might require more hand-holding and direction. You could actually end up paying more through your time spent or in revisions.
C) Accessibility – Your graphic designer doesn’t have to be local, they just need to be easily contactable. It is a good idea to contact your potential designer and see how quickly and thoroughly they respond. If you send a few emails and the response takes several days and is short then perhaps they are not able to take on a new client or supply you with the time you and your business deserves.
THE PROCESS
Provide your graphic designer with as much information as possible in the brief:
– Who are you selling to?
– What is your unique selling point?
– Develop your tag line?
– Find 3 x image examples that you think best represent your brand
– Decide on your colour preferences
Spend more time here as it will save you a lot of time and money during the process. The designer will come up with some concepts and ask you to review them and choose what you like best, before proceeding to final artwork stages.
Ensure that you are clear on how many revisions are included in the price you have been quoted. Some allow for a fixed number of changes.
You will receive the copies of the logo in different formats so that you can use them for different purposes.
Ask your designer to provide you with a ‘brand book’ so that you have all the styles, the colour numbers and the font names for future use.
LOGO USES
Make a list of where and how you are going to use your logo –
eg: uniforms, signage, printing, and discuss with your graphic designer the design that will represent your brand in all formats effectively.
